Branding Your Content- Why It Matters
Hey-o we're back talking about one of the most important concepts in digital marketing...branding! We get it, this word can feel like an enigma to most and that's why we're here to help break it down. In this post we'll be laying down:
Brand association
Branding opps
How branding triggers people to find you online
Why branding creates an instant connection
Ok, lesssgooo.
Brand Association
We constantly need to be signaling our brand in this noisy world of content, ads, etc, because a brand creates an association in our bri-zains. When you see the "swoosh"/"check" you think, Nike. Same goes for every brand. We want to create that connection to our brand through colors, design, and brand messaging (the writing from your brand voice). There's lots of defining to be done with your brand if you have not done so already. Snag our "ways to tell your brand's unique story" if you haven't yet!
Branding Opps
Every opportunity we get to share who we are and what we offer, is an opportunity for branding. Simply put, if you're not branding, you're missing the shots and we all know you miss 100% of the shots you don't take -Michael Scott ;). Point blank. Especially in this digital world, you want to leverage the gift of branding to accurately put your name out there & resonate with the right people.
Branding is one of the best tools to capture your audience and if you're not using it, you're screaming into the void. We know people get overwhelmed by branding, but we promise it's a lot of fun once the creative juices are flowing. And it's a whole lot more fun with us as partners on your creative brand journey😉 (book time here). We help you get clear & confident in your brand- we like to think of it as a creative party for what you're about to birth with your brand.
How Branding Triggers People to Find You Online
Branding in your content triggers people to look into you further and makes it easy for them to find you! When you have your company name on your content, brand colors & logo, it helps those lil leprechauns find the pot of gold that is your brand on the internet. Jackpot! Ding ding ding. Your audience easily found your brand to continue the connection. Winner winner chicken dinner.
Why Branding Creates Instant Connection
It's in your best interest to infuse branding in your content because it allows your audience to connect with you instantly. Branding is the very thing that quickly & clearly communicates what you're about and shows the connection points people can grab onto. You are openly giving your audience the opportunity to like, know, and love you through your content because they can easily understand your values, qualities, and vibe.
Branding is becoming a popular topic of conversation with all the online business opportunities, social media marketing, etc., but we get that it can be challenging to wrap your head around! It's a skillset & talent and we love to assist clients in finding success with their branding & utilizing it in their content. And if you already have your branding down, we get hyped to apply it to the content we can create for you! Hit us up and put some time on our cal for a branding &/or content brainstorm.